Founded in 2007, sisters Joy and Kate Browne store Vanilla Boutique has become a prominent shopping choice nationally. Nearing two decades in business, the sisters have amassed a wealth of knowledge and experience few within the industry share.

Vanilla Boutique celebrates fashion and individuality being a style driven boutique, rather than brand driven retailer. Proudly curating a collection of clothing that is accessible in its pricing, sizing and uncompromising in its quality and style.

With the physical store opening in Fermoy, Cork in 2007 - the ever growing team has served hundreds of thousands of customers. Before the real online shopping boom, Vanilla Boutique was a destination shop nationally. Building connections and friendships that have endured the last 18 years with those who travel and our well know local shoppers. The business has a special gratitude to all those who shop with us and it is the fuel that keeps both sisters Joy and Kate motivated to keep building an amazing boutique.

Originally the business operated as a B2B wholesale supplier, sourcing clothing directly from Paris distributing around Ireland. The sisters would supply boutiques around the country with a tastefully curated collection before pivoting the business model to the direct to consumer model that has succeeded over the last 18 years. Vanilla's owners visit and have a special connection to the city, being originally inspired to start their own boutique by the iconic Parisian boutiques. This special connection to Paris has remained with almost all collections being purchased from the fashion hub on annual basis.